Soufiane Bernoukh

Soufiane “Souf” Bernoukh is a digital creator, trick-shot innovator, and the mind behind Halal Wrist — the viral mini-hoop movement blending faith, humor, and athletic creativity. A former Division III hooper turned global content force, Souf has built a brand recognized by Bleacher Report, ESPN, Drake, and fans around the world. His work spotlights Muslim representation in sports entertainment and expands into fashion, community outreach, and the Helal Wrist Foundation.

Souf recently appeared as a featured guest on Unglossy, sharing his journey from late-night hotel-shift hoop sessions to becoming a cultural voice with global impact.