Jonny Price on Making Investors Part of the Story

What happens after the script is done—and you still need to actually make the movie?

In Episode 5, Mark Elias sits down with Wefunder President Jonny Price to break down the real mechanics of equity crowdfunding—and why it’s changing how independent films get financed.

This isn’t Kickstarter. This is ownership, momentum, and turning your audience into investors.

They cover:

• The difference between donations and equity crowdfunding

• Why most campaigns fail (and how to avoid it)

• How to build momentum before you launch

• What actually convinces someone to invest

• And how to turn a film into a community-backed movement

The takeaway is simple: funding a film isn’t about posting a page—it’s about building belief, one conversation at a time.

Because at this stage, the movie doesn’t get made without the crowd.