Steve Carless

This week on Mixed and Mastered, Jeffrey Sledge sits down with Steve Carless, a senior creative executive whose 20+ year career spans Def Jam, Atlantic Records, and the front lines of modern artist development. From studying liner notes as a kid in New Jersey to shaping careers for artists like YG, Jeezy, Pusha T, 2 Chainz, Big Sean, and Nipsey Hussle, Steve breaks down how relationships, risk-taking, and cultural intuition drive longevity in the music business.

Steve shares never-told stories from the Star Trak and Jay-Z–era Def Jam days, the rise of mixtape culture as a marketing engine, developing YG’s My Krazy Life, working alongside Nipsey Hussle, and earning Grammy recognition through projects with Beyoncé. This conversation is a masterclass in A&R instincts, creative leadership, and building careers that last beyond the moment.

This is Mixed and Mastered with Steve Carless.

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Thomas Frank

Partner, Chief Creative Officer at Merrick Creative. Brand and Marketing Specialist, Designer, Entrepreneur, Podcaster

https://merrickcreative.com
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