Julia Beverly on Before the South Won, Ozone, and Pimp C
Before the South ran hip-hop, Julia Beverly was documenting it. In this episode of Mixed and Mastered, Julia Beverly, founder of Ozone Magazine, shares how she helped amplify a region the industry once overlooked. From building Ozone into the definitive voice of Southern rap to breaking artists before the mainstream caught on, Julia played a key role in shifting the culture’s center of gravity.
She talks about turning a photography hustle into a media platform, navigating a New York-dominated industry as an outsider, and earning trust from artists across the South. She also reflects on her relationship with Pimp C—from interviewing him in prison to documenting his release and later telling his full story through biography.
This is Mixed and Mastered with Julia Beverly.
